Ladies gentleman, 

It is an honour to me to tell you the story about our participation in Wellhope. 

女士們，先生們，非常榮幸能夠在這里向大家講述我們與禾豐合作的傳奇故事。   

The Dutch agricultural development between 1970 2000 has been a real success story.  In this period, De Heus has been the most successfull compound feed factory in the Netherlands. 

1970到2000年是荷蘭農業(yè)成功發(fā)展的30年，而在這個時期，De Heus 公司也成為了荷蘭成功的一個飼料企業(yè)。 

Four generations ago, my great-grandfather founded the company in 1911. Since then, my grandfather father gradually built the company bigger bigger. Gradually, because all technology that we use today had to be developed step by step. After World War II, it took us 60 years of continuous innovation to reach the current level of development. This development has brought great wealth to our country also to my family. 

1911年，我的曾祖父于荷蘭創(chuàng)建了De Heus 公司，經(jīng)過曾祖父、祖父及我父親三代人的努力，De Heus 公司從小到大，逐漸發(fā)展起來。二戰(zhàn)后，我們大概用了近六十年的時間進行持續(xù)的技術創(chuàng)新而最終達到現(xiàn)有的技術領先水平。當然，這種持續(xù)創(chuàng)新與發(fā)展也給荷蘭以及我的家族帶來了巨大的財富。 

But today, we are encountering problems in Western Europe. The production is controlled by the government cannot be increased any more because of ecological reasons. Our competitive position is weakening against countries like Brasil because of the high costs of labour the excessive amount of regulations which are increasing our cost price.  

但是今天，我們在西歐卻碰到了難題——飼料生產(chǎn)要由政府控制，畜牧飼料業(yè)也因為生態(tài)環(huán)境問題很難得到增長。我們的競爭實力也受到了類似巴西這樣的國家的挑戰(zhàn)，因為勞動力價格問題，因為大量的甚至是過分的各項法規(guī)的出臺導致我們的成本大增。 

There is also no more growth in the consumption of animal products, we already eat more than is good for us, many people become too heavy. 

同時動物產(chǎn)品的消費需求也沒有增長，我們吃的已經(jīng)遠遠超過了身體所需要的，很多人都體重超標。 

By the turn of the Century, De Heus was facing these problems we were concluding that growth would be very hard to realise in the Netherlands. However, De Heus has always had a growth strategy, we have been quite successful at implementing this strategy, so now we  are facing the challenge to find new ways to achieve growth in the international market. 

世紀交換之際，De Heus 公司就不得不面對這些問題，而且我們也意識到在荷蘭想保持增長將是非常之難。但是，De Heus公司一直以來就有增長戰(zhàn)略，而且我們在推行增長戰(zhàn)略方面還算成功，所以我們決定正視挑戰(zhàn)，設法在國際市場實現(xiàn)公司經(jīng)營業(yè)績的增長。 

we have found this growth in several directions, the most important of which is Poland. I will tell you some more now about our Polish strategy, because I think many aspects of this strategy can also apply to our cooperation with Wellhope. After the former communist countries in Eastern Europe had opened up in the 1990’s, we had started to export concentrates to these countries, especially to Poland. 

我們試圖從幾個不同方向達到增長，其中重要的就是走進波蘭。今天我想談談我們進入波蘭的策略，因為我認為這個策略在很多方面也適用于我們同禾豐的合作。上世紀九十年代，東歐的一些前社會主義國家開始陸續(xù)開放國門，我們就在那個時期開始向這些國家出口濃縮料產(chǎn)品，尤其是往波蘭出口。 

We decided to invest in a factory in Poland in 1999. Poland was the biggest country of the former Eastern European countries it had a structure of many small families owned farms, similar to the Netherlands. We appointed our Polish agent to become our director. 

we appointed a talented young nutritionist the Netherlands, Rinus Donkers, who is also present here this morning, to  become responsible for the transfer of knowledge to our Polish business. The factory that we build was designed by the people who are responsible for the production in the Netherlands. The recipes of the feedproducts that we produced were formulated by our Dutch nutritionists, all educated at the agricultural university of Wageningen. 

我們于1999年決定在波蘭投資一個工廠。波蘭是前東歐大的一個國家，而且有很多家庭小農場，在這點上同荷蘭的情況非常相似。我們任命我們波蘭的代理人成為我們的董事，同時我們又任命了一個非常優(yōu) 秀的年輕的營養(yǎng)專家，Rinus先生，他今天也在會場，來負責波蘭事業(yè)的技術提高與進步。我們荷蘭的專業(yè)負責生產(chǎn)的專家設計了我們在波蘭的工廠，產(chǎn)品配方全部由畢業(yè)于荷蘭著名農業(yè)大學瓦根寧根大學的專業(yè)的配方師進行設計。 

We send our salesforce to school to learn English than educated them in the field of animal husbandry, in order to advise our clients in all aspects of modern farm management: which feedproducts are used in which circumstances, how to recognise deseases how to keep the animals healthy, how to build new stables (houses for the animals), how to supply sufficient ventilation, how to produce a good quality of roughage (cornsilage, grass etc.) in the dairy sector, how to organize the work on the farm efficiently to reduce labour costs etc.  

我們特意送銷售人員到學校去學習英語，然后再就畜牧養(yǎng)殖知識對他們進行培訓，以便使他們能夠在現(xiàn)代農場管理方面有效地給予客戶建議并指導。包括在不同養(yǎng)殖環(huán)境中應用不同的飼料，如何鑒別各種疾病，如何保證動物健康，如何建好動物房舍，如何提供足夠的通風，在奶牛方面如何生產(chǎn)高質量的粗纖維飼料，如何使養(yǎng)殖場提高效率、降低成本等等。 

Very soon we discovered that our products were better than those of the competitors, that our prices were lower that our sales force could sell more than we could produce. So we build acquired new factories, today we are the second largest feed producer in Poland. In Poland, we experienced the power of our know-how we learned how to implement this know-how in a foreign country. 

很快，我們發(fā)現(xiàn)我們的產(chǎn)品質量比當?shù)馗偁帉κ值亩己?，而我們的價格又比較低，產(chǎn)品供不應求。于是，我們又建了新工廠。而今天，我們已經(jīng)成為波蘭第二大的飼料生產(chǎn)商。應該說，在波蘭，我們體驗到了專業(yè)知識所發(fā)揮的巨大作用，我們也學會了如何在國外有效地推廣應用我們的專有技術。  

Encouraged by our success, we began to search for other opportunities. At first we looked at many countries, but at China.  

We didn’t know anybody in China, so to start? Moreover: China seemed to be too far away, too complex because of the language barrier, too foreign.

受在波蘭成功業(yè)績的鼓舞，我們又開始尋找新的在其它國家的發(fā)展機會。我們把目光投向了一些國家，但是不包括中國。我們在中國不認識任何人，另外，對于荷蘭來說，中國又似乎太遠，對于外國人來講，語言的障礙，使一切都變得太復雜。 

My great-grandfather, who founded the company in 1911, always used to say: far home is close to your loss. But the world has changed. We realised that we should search for opportunities in growth markets everybody knows that China is the biggest growth market in the world. So we went to China conducted a market investigation. We met several feed producers became very impressed by a company by the name of Wellhope.  

我的曾祖父總是這樣教誨我們，離家越遠，離失敗越近。但是，世界已經(jīng)不同于他那個年代了。我們意識到應該在高速成長的市場中尋找發(fā)展機會。所有的人都知道中國是世界上大的、高速發(fā)展的國家。所以，我們決定到中國并進行了相關的市場調查。我們與一些飼料企業(yè)進行了接觸，并對一家叫禾豐的企業(yè)印象極為深刻。 

This was a highly successful enterprise. They were integrated but focused on feed, just like we do. They spoke good English which made it easy to communicate. They had implemented modern management techniques in the field of marketing, Human Resource Management others. They were very ambitious confident. They were thinking acting like well educated responsible entrepreneurs. We believed in this company. 

這是一家已經(jīng)非常成功的企業(yè)。他們正如我們一樣專注于飼料產(chǎn)業(yè)。他們良好的英語水平使我們溝通起來沒有任何障礙，他們已經(jīng)在市場營銷中應用了現(xiàn)代化的技術與管理，還有人力資源管理等方面都極為先進。他們有遠大的抱負，而且非常自信。他們完全以那些受過良好教育和非常有責任心的企業(yè)家的標準在思考和經(jīng)營企業(yè)。我們非常相信這個企業(yè)。 

At the same time, Wellhope was also conducting market research in Europe the United States, looking for interesting companies to cooperate with. We visited each others companies several times got very excited about the idea of cooperation. 

在那個時候，禾豐正好也在歐洲和美國進行市場調研，尋找他們感興趣的戰(zhàn)略合作伙伴。我們互訪了若干次并因雙方共同的合作意圖而非常興奮。 

Although there are differences in language, culture, management technological development, to name a few, we managed to find consensus about our way of cooperation mutual trust developed. In this respect I must make a big compliment to the Board of Directors of Wellhope who have showed deep understanding of our way of doing business in Europe. 

雖然我們雙方在語言、文化、企業(yè)管理、技術觀點方面均有不同，但是我們雙方都設法就合作方式達到共識并使彼此的信任不斷增強。在這方面我必須感謝禾豐董事會，他們給予了我們在歐洲的經(jīng)營模式、經(jīng)營思想以非常深刻的理解。 

Now that we have become a shareholder in Wellhope, it is our ambition to make this company stronger wherever we can.It took our company many years to gradually reach the level of development that we now have in our company. Wellhope their customers can reach this same level in the coming years. 

現(xiàn)在，我們已經(jīng)成為了禾豐的一個股東，我們的理想是要竭盡我們所能讓這家公司變得更為強大。De Heus 公司用了很多年而逐漸達到現(xiàn)有的規(guī)模，禾豐也必將在不遠的將來達到與De Heus 同等規(guī)模。

I have told you about our achievements in Poland. How we transferred our knowledge competencies to our company there. We will start up the same process of transferring knowledge competencies to Wellhope this will make Wellhope stronger even more competitive. We will also advise Wellhope in all their future developments on the basis of our experience in the Netherlands Poland, which will mean that Wellhope can develop much faster with less mistakes than we did in the past decades in the Netherlands. 

我已經(jīng)跟大家介紹了我們在波蘭所取得的業(yè)績，包括我們是如何進行技術輸入來提高本地企業(yè)的競爭力的。我們將不遺余力地向禾豐提供我們所能提供的有益于企業(yè)發(fā)展壯大的技術及管理經(jīng)驗。我們也將對禾豐的未來發(fā)展提出自己的建議，因為我們有近百年的在荷蘭的企業(yè)運營經(jīng)驗，當然我們還有在波蘭發(fā)展的體會。這意味著禾豐將會少犯錯誤（起碼比我們在過去歲月里在荷蘭走的彎路要少），以更快的速度發(fā)展壯大。 

Wellhope has been looking for a strategic partner they chose De Heus. They chose us. This is a personal honour for me I want to express my personal loyalty to this company. I my family have invested in Wellhope for the long term. We are looking for a quick win, we are here to stay. That’s a promise. 

禾豐一直在尋找合作伙伴并最終選擇了De Heus，選擇了我們。對于我來講這實在是一個榮幸至極的事情 ，今天我想在這里表達我對這個公司的忠誠。我及我的家族已經(jīng)準備與禾豐團隊長期合作，我們不尋求快速的短期回報，我們要與禾豐長久地并肩作戰(zhàn)。這是一個承諾。 

I also want to express my gratitude to the wise decisions of the Chinese government to make this investment by De Heus possible. We will do whatever we can to make Wellhope Chinese agriculture benefit our presence in this country, which is full of opportunities. 

我還想向中國政府的各位領導表達我的敬意，是你們使我們的合作成為了可能。我們De Heus公司將竭盡所能使禾豐及中國畜牧業(yè)因我們的到來而受益。 

Thank you for your attention. 

謝謝大家！